Dynamic Product Manager with a strong foundation in strategy, operations, and business transformation. Proven expertise in process optimization, stakeholder collaboration, and driving measurable growth through data-driven decision-making. Adept at leading cross-functional teams, managing large-scale projects, and aligning business objectives with execution strategies in Omni, Retail, and E-commerce.

Organizational Experience                                                                                                                                                                                                

V-Mart Retail Ltd., Gurgaon as Project Manager – Digital Transformation

Project & Product Management in Digital Transformation                                                                                                                                                                                                                                                                                                                                                   

Project and Product Management

·        Handled project governance, ensuring alignment in business goals and 50% adoption in project framework and OKR.

·        Exploring productivity system to handle scale, evaluated Agentic AI agencies and planning solution, created implementation plan for selected tools

·        Led RFID POC across offline store; validated process flow success and documented roadmap

·        Designed and launched performance-based incentive framework for 8000+ frontline staff; improved visibility.

·        Initiated end-to-end launch of Gen-Z-centric retail format, aligning store design, product assortment, and digital experiences to capture younger demographics. Executed Go-To-Market strategies on new format.

·        Improved TAT over 2 weeks by developing project management framework of Design-to-Store (D2S) by enforcing governance and tracking critical.

·        Incorporated project plan on Design-to-Delivery (D2D) model; aligned with D2S activities and streamlined across key stakeholders.

·        Resulting 3x increase in performance, solely managed the re-development of Corporate Website from requirement to design to launch

·        Enhanced visibility by revamping Store Locator & ORM tool; enabled customer sentiment tracking across digital platforms.

·        Saved time in reconciliation and validation by identified needed feature in HRMS, PeopleStrong.

Project Growth Accelerate                                                                                                                                  2021- 2023

·        Increased conversion rate by 0.3% and improved impressions 75000+ in 2 days for the denim category by optimizing customer journey and product hierarchy filter on limeroad.com

·        Increased store sales 10X by integrating a marketplace, Lead integration of ORM enable fulfilment centre as stores.

·        Built a unified revenue model integrating warehouse supply and marketplace orders through a customized Order Management System (OMS).

·        Achieved a 15% increase in marketplace conversion by launching Limeroad on Amazon, Flipkart, and Myntra with optimized A+ content and catalog hygiene.

Process innovation

·        Reduced order processing errors by 40% by expanding SKU listings from 30K to 1.5L and streamlining inventory sync across channels.

·        Responsible for ensuring development & integration projects undergo technical testing, user acceptance testing, deployment & timely delivery

·        Increased customer impressions by 30% refining catalog quality—twisters, size charts, product attributes.

·        Drove competitive positioning through virtual combos, pricing strategies, and strategic category management to accelerate sales. Executed 1500+ combos and got sales 65 lacs in a month.

·        Spearheaded the end-to-end development of an Omni channel solution for GSL and Shopclues; conducted UAT, SOP documentation, and cross-team coordination for successful go-live.

·        Achieved 80% reduction in returns cost by analysing CFT volumetric adjustments in the product packing.  

·        Improved process clarity and compliance by formalizing SOPs and workflows involving cross-functional teams.

·        Improved leadership visibility and execution by managing a digital project portfolio with integrated reporting and dashboards, aiding faster decision-making

Strategist and Analyst in Founder’s Office                                                                                                                                                                             2012-2020                                                                                                                                                                                                           

Corporate Strategy

·        Manage cross functional, multi stakeholder projects across the project stages from initiation to closure.

·        Analyzed marketing and sales data to spot and capitalize on infant category trends.

·        Led market research & competitive analysis, providing strategic insights that influenced new product feasibility and business expansion.

·        Managed Pan-India functional projects, tracking key deliverables and ensuring seamless coordination.

·        Monitored and analyse financial performance and key business metrics identifying gaps in the process and report formally to relevant stakeholder for corrective action.

·        Developed data-driven dashboards in QlikView/ Tableau, enabling senior management to identify bottlenecks and improve business vertical performance.

·        Drove EBITDA planning of stores, identifying cost-saving measures and revenue growth opportunities across business verticals.

·        Structured processes and build the use cases using data-backed performance and competitor study for business growth.

Brand Identify design

·        Executed strategic meetings forming and revisiting company vision mission and purpose, SWOT analysis and values on specific period of transition.

·        Supervised OKR to KPI tracking, implemented one number sheet to chase by the leadership team for goal clarity and execution plan.

·        Developed and administered Balanced Scorecard methodology, defining KPIs/KRAs for senior management, leading to structured performance assessment.

·        Participated and structured business LRP and AOP meeting to align company objectives and yearly goal.

·        Designed and implemented Learning & Development plans of leadership team which enhancing managerial performance and motivation.

Stakeholder Engagement

·        Led and institutionalised leadership review cadences for Daily/ weekly review meetings and formalise reports for the Leadership team, analyzing data across department to drive business insights.

·        Implemented strategic management meetings between board and leadership team to coach and to give inter industry visibility.

·        Optimized payment processes established check and maker and controlled routine payments through analysing report and performance of service vendors.

·        Worked as a middleware between merchant banker and associated departments to fulfil DRHP and RHP requirements

·        Managed MD and company communication created investor relations PR and handled various media houses

·        Drove PR efforts to enhance brand visibility, build strong industry networks, and position the company for key award recognitions

Nascent Retail Ltd., New Delhi                                                                                                                                                                                  

Assistant Manager in Business Development                                                                                                 Jul’2007 - May’2012                                                                                                                                                                                                              

Sales operations and Business Growth and Team Handling

·        Led Bulk SMS Business Operations, managing a team of six to drive sales and optimize performance.

·        Implemented a CRM system, streamlining team management, sales tracking, and client interactions.

·        Conducted market research & competitor analysis, providing strategic insights for business growth.

·        Developed business performance dashboards to monitor key metrics and improve decision-making.

·        Maintained 100% client satisfaction while consistently achieving high sales targets.

·        Oversaw end-to-end order processing, deliveries, and reconciliation with the accounts team.

ICTIL Shopping, New Delhi

Senior Executive in Business Development                                                                                                                                                                        Mar’2005-May’2007                                                                                                                                                                                                              

Negotiation and Client Satisfaction

·        Managed client relationships under the registered scheme, ensuring seamless access to benefits.

·        Led the Shopping Department and Travel Department, overseeing order processing and timely deliveries.

·        Coordinated travel and hotel bookings of clients, ensuring smooth logistics.

·        Handled Electronic products order processing, verifying invoices and approving payments for accuracy.

·        Supervised a team, resolving online queries and complaints to enhance customer satisfaction.

Started Career with

Remedies Pharmaceutical Pvt. Ltd. as Steno Typist and Computer Operator in Sep’ 2004 to Feb’ 2005

Tata AIG General Insurance as Financial Advisor in June’ 2004 to September 2004

Academic & Professional Qualifications

·        2015-2018 M. Tech in Computer Science from Amity University in 2017

·        2009-2011  MCA from Maharishi Dayanand University University in 2011

Skill

Product Management, Project Management, Data Analytics, Strategy & Planning, Market Research, Stakeholder Collaboration, Problem Solving, Agile, Scrum Management, Process Improvement, Change Management, Conflict Management

Skilled @ Figma, Power BI, Google workspace and scripts, Advance MS office suite,

Lean Six Sigma Green Belt; KPMG @2017 and publish international Journal on ERP – retail industry case study

Personal

Certified in Fine Art with a diploma in wall painting, sketching and design - bring detailing & innovation into my work